Tag Archives: fun

AN HOUR OF ALL FEMALES ON COUNTRY RADIO

Women of iHeart Country

Bobby Bones just got a promotion.  He will be VP, Creative Director of iHeart Country.

You can tell Bobby works hard.  Bobby has invested lots of long hours of work for iHeart Country stations and their collateral platforms and festival promotions.  He’s an asset for the company.

iHeart like many other larger broadcasters use shows to save salaries on the local level.  Plus in many cases you could never get that level of talent locally.

On the down side it isn’t local.  While there is technology where Bobby can record liners for a station in Bakersfield and they can play them back.  So to some it sounds like Bobby is actually there when he talks about Whiskey Flat Days.

Local jocks can not only talk about these things generously and intelligently but they can make live appearances.

But in the same way we loved David Letterman it is possible to have radio network syndication work to some level.

I also say BRAVO to more “creative” on radio in general let alone IHeart radio.

Some of my radio buddies and me would go on Rock N Roll and Country field trips!

We went to see the places where Lynyrd Skyryd, Otis Redding, Ricky Nelson, Bill Chase, Jim Croce, Stevie Ray Vaughn and others had come to life’s end.

I came up with the idea that we would each make cds of music we would play for the others in the car. We chose themes.  One guy did famous songs and the songs they were stolen from.  I did a cd with two versions of every song.  One version was fully produced and one acoustic.  As we played our cds we told stories about the songs.  It occurred to all of us that this is what radio should be like.  It was a group of experienced radio folks.

I am a music scheduler.

Yes, I am the guy who gave a metric of the amount of women I’d suggest on country radio and called them tomatoes in the salad.

There are countdown shows and they work.  Even though typically you’d never play one to four hours of nothing but currents.  Under a specialty umbrella various concepts can work.

One of the things the women who advocate more women on the radio say is that “it’s never been tried!”

Bobby also announced he will be launching a new show the “Women of iHeart Country.”  I guess from the name it will be only or principally on iHeart stations.

I’m glad Bobby will be trying an hour of all females.  Then we can see how it does.

How do YOU think it will do?   Post your thoughts on Facebook at The UnConsultant

Keith Hill 252-453-8888       

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FUN FACTOR – CHRISTMAS IN JULY!

FUN FACTOR – CHRISTMAS IN JULY

This blog is going to be FUN!

Your mission if you choose to accept it is to listen to KKBO Bismarck on July 25th.

KKBO is 105.9 BIG RIG COUNTRY.

The excellent PD / Morning Man is Sid Hardt.   Great voice, great with listeners, cares about the community and understands that building a radio station audience involves making things memorable.  Often that comes as the result of being FUN!

Tomorrow on the BIG RIG it will be “Christmas In July!”

You’ll definitely hear “Let It Snow, Let It Snow, Let It Snow”  and if you listen long enough I suspect you’ll her Burl Ives, Bing Crosby and Gene Autry.

You’ll hear Santa Claus!  (if you recognize who Santa is voiced by post in on The UnConsultant Facebook page.

Ho Ho Ho. Prize, Christmas records and FUN!

The best way to communicate this FUN FACTOR today is listen to 105.9 BIG RIG COUNTRY!

http://streamdb9web.securenetsystems.net/v5/KKBO

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BIG SUCCESSFUL RADIO BRANDS

RADIO BRANDS

Last week I was at Conclave in Minneapolis.  It’s always good to dust off your brain and go to class to learn.  The first panel was the best for me.

Jim Ryan talked about WCBS-FM.  It had been a big brand in New York for years.  Then it was Jack for a short run.  Then back to WCBS-FM, in part because that brand was so BIG.

Jim told the story of needing to update the 60’s and 70’s based station to become an 80’s station. Who was the personality who played those songs as currents?  Why Scott Shannon recently jettisoned from Cumulus WPLJ.

Jim felt that the addition of Scott along with that 80’s product would be a combination that worked.  Boy has he been right. WCBS-FM has been in the top 3 rankers 25-54 all the time.

Jim also told the story of Patty Steele being diagnosed with breast cancer.  Jim encouraged her to take it to the airwaves not only as bonding and sharing with the audience but to help other women going through this.

Ratings spiked. It turns out our personalities being real is important.  Furthermore those cume numbers we look at are more than numbers they are real people.  They have lives. They have life hassles too!

Jim also shared the truth of Fresh 102.7 being a poor brand.  They went out and asked folks what kind of radio station Fresh 102.7 is?  No one could really articulate a clear singular message.

Now it’s been relaunched as NEW 102.7.  It’s up against Jim’s old home of WLTW (Lite FM) he knows Lite’s strengths for sure.

WLTW is Iheart and they are playing two very long stop sets every hour.  (sometimes 9 minutes)

NEW 102.7 has some commercial free hours and limits the non-commercial free hours to two 5-minute stop sets.  I think if WLTW doesn’t respond they will be given a hair cut of some kind for sure.

Jeff McCarthy of Midwest Communications talked about the mega CHR he has WIXX-FM.

One of his stories is about partnering with the iconic Green Bay Packers.  When the Packers won the Superbowl the WIXX-FM van was the first thing in the victory parade.  WOW!

Scott Jameson shared stories of the 50-year legacy of 92 KQRS.  It was clear that while there are thousands of reasons for KQ’s giant successes.  None more prominent than the long tenure of powerful morning man Tom Barnard.

I’ve been in sessions in the past where air checks of Tom doing top 40 at WDGY were played. Tom was also the booth announcer for KSTP-TV 5 in the Twin Cities.  Hometown boy slays dragon.  Bravo Tom.

Big personalities. Being real.  Giving back to the marketplace.  Thinking BIG!

When asked how to build a successful radio brand Jeff McCarthy said, “THINK BIG.”

Is your station thinking BIG?

Card tables and duct tape won’t do it.  Voice tracking won’t do it.  Standing in the back of the room at remotes won’t do it.

It’s a lot of work. Be prepared to get tired and achy. You can be very successful 30 years later.

Wanna Build A BIG Successful Radio Brand?

Call Keith Hill 252-453-8888          

 

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SUMMER REPORT CARD

SUMMER REPORT CARD

Half the year is over. The second half of the year is ahead.

I suggest its time to give your radio station a mid-year report card.

For your convenience you can print this section out and fill in the grades.

MUSIC

Check Your total active library size                                    A  B C  D  F

Check the turnovers of every category                             A  B C  D  F

Check the most played in every category                        A  B C  D  F

Check the least played in every category                        A  B C  D  F

Check your core artists for last 90 Days                         A  B C  D  F

Check histories of all currents                                            A  B C  D  F

Check histories of most played in every cat                 A  B C  D  F

Do clocks and logs have The right mix                           A  B C  D  F

Music computer specs and speed                                     A  B C  D  F

Overall music grade                                                               A  B C  D  F

MORNINGS

Aircheck entire morning show from today.

Were we local every half hour?                                        A  B C  D  F

Were we topical every half hour?                                    A  B C  D  F

Was there fun every hour?                                                 A  B C  D  F

Was there “ear candy” every hour?                               A  B C  D  F

Were the longest breaks short enough?                       A  B C  D  F

Phones?                                                                                      A  B C  D  F

Were the listeners the stars?                                            A  B C  D  F

Basics Time/Temp/Weather                                             A  B C  D  F

Image & Name Of Station                                                  A  B C  D  F

Overall Morning Grade                                                       A  B C  D  F

PROMOTIONS

Cluttered of uncluttered?                                                A  B C  D  F

Easy to understand?                                                          A  B C  D  F

Fun to listen to?                                                                   A  B C  D  F

Prize Appealing to the target?                                      A  B C  D  F

Promos fresh and interesting?                                    A  B C  D  F

Too many or too few?                                                      A  B C  D  F

Street level (how do we look?)                                     A  B C  D  F

Website and Social Media Space                                 A  B C  D  F

Overall Promotions Grade?                                           A  B C  D  F

INSIDE THE STATION – BUILDING AND STUDIOS

Studios clean and neat?                                                 A  B C  D  F

All equipment work correctly?                                   A  B C  D  F

Enough computers to get the job done?                 A  B C  D  F

HVAC right?                                                                        A  B C  D  F

Sound proofing?                                                               A  B C  D  F

Lighting?                                                                              A  B C  D  F

Chairs?                                                                                  A  B C  D  F

Conference Room?                                                           A  B C  D  F

Look that guests, winners and clients se              A  B C  D  F

Overall Studios and Building                                      A  B C  D  F

PEOPLE (Software)

Morale?                                                                                 A  B C  D  F

Feeling of Team?                                                              A  B C  D  F

Communication inside the building?                      A  B C  D  F

Management in the tranches?                                   A  B C  D  F

Is their leadership                                                           A  B C  D  F

Stress level?                                                                        A  B C  D  F

TECHNICAL (Hardware)

Transmitter health                                                           A  B C  D  F

Transmitter building (clean? cool? dry?)               A  B C  D  F

Audio Chain (loud, clean, no distortion)                A  B C  D  F

Automation (ease of use and health)                       A  B C  D  F

STL (clean and reliable?)                                               A  B C  D  F

Generators                                                                           A  B C  D  F

Software for air checks                                                   A  B C  D  F

Mic processing right?                                                      A  B C  D  F

Robust reliable internet?                                               A  B C  D  F

Streaming clean and reliable                                       A  B C  D  F

Alexa skill working correctly                                     A  B C  D  F

Overall Technical Grade                                                A  B C  D  F

Overall Station Grade                                                A  B C  D  F

Now there are many other things that can be on this list.  I think now is a good time (after the Spring book sampling period) to reflect and make a to do punch list of things to work on.

There are lots of things that will be station specific.  There is a lot to this one.

Is your station FUN?                                                A  B C  D  F

I’ll be writing more blogs about FUN being memorable and the factors that help to make radio stations big successful brands.  It’s difficult to win the Indy 500 with a car with several mechanical problems. Also tough to win when the driver isn’t tested, trained, rested and distraction free.

It takes personalites, connection to the marketplace, doing things that captivate the marketplace to breath life into radio.

Step One build a good strong house.

Step Two,  decorate it with shutters, landscaping, welcome mat, art on the wall and vase with fresh flowers on the table.  Perhaps a “Home Sweet Home” stitching are what’s for.

IF you radio station was a house is it correctly decorated?

Need Help?  Get Your Music Right! Get Everything Right!

Call Keith Hill 252-453-8888        

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CUTTING GOLF BALLS ON A BAND SAW

Grunge … and I don’t mean the rock style from Seattle!

I’ve spent all of my adult life trying to get folks to listen longer to radio stations.

That involves lots of things.  Improving music scheduling, morning shows, promotions, jingles, liners, commercials, the name of the station, the images of the station and more.

There is one thing I want to pontificate about because lots of radio stations do such a poor job with audio.

Lots of our general managers came from sales.  So, they are often at a big loss when the chief engineer comes into his or her office.  When that engineer says anything from “b minus voltage supply” to “lossless 16 bit stereo” they hear “ooga-booga”

Back in the 70’s when we actually played phonograph records on the air our audio was pretty good. That’s what we call “analog” audio.

The first quality automation systems used mp2 technology for the audio.  It is a digital method of storing and playback of audio. It’s also known as a “lossy” format.  Some of the information is lost when creating the playback audio.

Along the way other parts of the audio chain in radio stations have become digital.  Who wouldn’t want a digital stl (studio to transmitter link) to improve the audio?

Here’s the problem. If the entire pipeline of that audio isn’t the same digital scheme the audio gets changed in some very bad ways.

I heard lots of analogies from engineers to explain this.  I’ve heard meat grinders, train wrecks and buildings after earthquakes used to describe the resulting audio.

My favorite was from an engineer who explained it this way. Imagine two pitchers where one is empty and one is full of water.

Pour that water back and forth all day.  There are losses but that’s analog.  Now imagine those same two pitchers but this time one is full of golf balls. When you use the same digital compression scheme all the way thru its like pouring golf balls back and forth. It’s a perfect transfer.

However, many radio stations have a mix of mp2, uncompressed wav files, and some mp3s!  Now imagine taking those golf balls and cutting them on a band saw.  Then dump all of those pieces on the floor.  Now try to glue those pieces back together to be whole golf balls again.  There is loss because of the sawing of the band saw.  There are odd cuts.  Golf balls are reassembled haphazardly and very few are even close to perfect.

The resulting audio is gritty, grungy, edgy, and quite frankly unpleasant.

Yes, lots of listening takes place on small speakers on low quality radios but that’s not an excuse to make that audio even worse!

When our value is based on how many quarter hours of listening we get anything that degrades that is a serious mistake.  The audio on your station is a twenty four hour a day issue!

God forbid you need a new heart value.  You want a faulty one?  It’s cheaper!

You go for the correct and more expensive fix because your heart is a 24/7 thing that your life depends on.  Treat your radio stations audio the same way!

I hear lots of radio stations that have gone digital on some portion of their audio chain.  Then I hear a song that is truly grungy. Often I can tell it’s an mp3.

Years ago there was a reason to have those mp2s.  Hard drives were expensive back when we put those mp2s on the air.

Now those hard drives are very inexpensive.

Step one is to make sure every song is an uncompressed wav file.  Make sure every step in that audio chain is the same bit rate. Your audio will be wonderfully clean and your time spent listening will instantly go up.

Ask your PD and Chief Engineer to check every song!

Then make sure you have great music scheduling that tricks folks into listening even longer!

Optimize time spent listening.  Your ratings will be higher.  The same advertising schedules will reach more folks with even more impressions.  Your advertisers will get better results and higher ROI.  Advertisers will re-buy. You can drive your rates!

Uh…  More Demand = Higher Rates!

This isn’t a problem limited to small markets.  I’ve heard the worst audio in top 15 markets.  In fact there’s even one very poorly named country station in a Top 15 market I specifically make fun of and give my “worst audio in a major market award.”

Want help with better audio?  Better Music Scheduling?

Do you need better time spent listening or average time spent exposed?

Call someone who can fix it!

Keith Hill 252-453-8888       

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RETURN EVERY CALL DAMN IT (aka No Wonder You’re Not Making More Money!)

No Wonder You’re Not Making More Money!

Recently I had a three and a half year contract come to an end.  I had some things to replace the business and income but not all of that has come to fruition.  So, I have dusted off my old selling skills.

A very good old friend of mine chastised me for not digging my well before I got thirsty.  He’s right.  I should have never let my Harvey Mackay skills get rusty.

So, I started smiling and dialing.

I didn’t realize that in the last few years that folks in business had increased their sales resistance so much.  More than that they really have lost the ethics and good business practices of returning phone calls and emails.

One old friend I called had been selling network programs to radio for 35 plus years.  He sold me a network program clearance in New York some 35 years ago!  Over time we have helped each other many times.  The stories he told me are frightening.  He told me about one VP of Programming of a chain that he has called 35 times with out even one returned courtesy call.

A mentor of mine gave me the quick General Manager course a long time ago.  I am going to recite it here and now to just plain help some folks.

#1 Rule Of Being A Radio Manager

COFFEE AND MBWA

 

Do you like coffee? Great!  (if not identify the beverage that you like and can walk around the building with)  Show up at 8am or before.  Remember you lead by example.  Get your coffee.  (or water, tea, Coke, Dr. Pepper, Diet Pepsi etc)  Now wander around the building.  If you have never been exposed to MBWA let me be your teacher. It stands for “Management By Wandering Around.”  When the on air light goes off in a studio… stick your head in and say “Hi.”  If you have a positive comment about a break or bit, go ahead and say, “love that bit about peanut butter!”

As you walk around you might be asked questions.  If you can answer and it’s not something you need to keep away from other ears go ahead and answer.  Otherwise just say come see me in my office at 9:45.  Then answer there.

Spend some office time with the door open.  Folks will drop by with questions.  Answer them. The truth is, we really only need managers to do ONE thing. Make decisions!

#2 Rule Of Being A Radio Manager

ANSWER QUESTIONS DAMN IT.

You’re greatest likelihood of failure will be your inability to make decisions.  Make up three, three by file cards.  On one write, “YES.”   On one write, “NO.”  And on the last one write, “IN SIX MONTHS.”

When you can’t come up with an answer reach into you top desk drawer and pick a card.  That’s better than punting.  If you want to increase the likelihood of your success throw away the “IN SIX MONTHS” card.

Make decisions DAMN IT!

#3 Rule Of Being A Radio Manager

NEVER EAT LUNCH AT YOUR DESK.

Always eat lunch but NEVER at your desk. Even if you are on your way to being Twiggy, order something small and take one bite. Lunch is about business.

One day every week take an employee to lunch and pay!

Ask them about how they are doing.  What resources they need to perform better.  Ask them about their lives.  Let them tell you about their kids or hobby. Eat, drink and keep your mouth occupied a lot.  Make eye contact and LISTEN.  Show them you care about them as a human being.

One day every week take an existing client to lunch and pay!

Thank them for their business.  Ask them how things are going.  Is there anything we can do better?  Eat, drink and keep your mouth occupied a lot.  Make eye contact and LISTEN.  (You notice a theme on this one right?)  Show them you care about them as a human being.

One day every week take a prospective client to lunch and pay!

Yes, you are not the account executive.  You let them know you are just being the Ambassador of the radio station. You can help answer questions and know how a well-executed marketing campaign will work.  The key is to listen to them and gather information. They will tell you why they are not yet advertising.  Shut your pie hole and LISTEN!  At the end of the lunch thank them for their time.

One day every week take a community influential to lunch and pay!

Have lunch with the mayor, city councilman, school board members, folks on the hospital board, local clergy, Chief of Police, Sheriff, folks who run the animal shelter, Superintendant of Schools etc. Enjoy your lunch.  Ask a few questions then eat, drink and shut your pie hole. You’ll learn more about your market.  You are the leader of this frequency, which is public space.  We are supposed to serve folks who live in marketplace.  The airwaves belong to them we just hold the license right now.

Lunch is your opportunity to build a bridge to your employees, clients, possible future clients and influential city leaders.  Good managers know that they often run into the same folks in a marketplace doing multiple things.  The person running the Chamber of Commerce owns a business that is one of your advertisers.  He or she is also on the bank board where you applied for a loan to get that translator you want.

The woman who is the Chairperson for the Susan G. Komen walk also owns a business that is a client of the radio station.

NEVER EAT LUNCH AT YOUR DESK.

#4 Rule Of Being A Manager

RETURN EVERY PHONE CALL MESSAGE

When you get back from lunch you will have mail and phone messages.

First, time for one more round of MBWA!!

Then back to the office.  Open and read all mail.

When it comes to mail use TRAF!

Trash, Route, Action, File.

The mail that is useless and a waste of your time throw in the trash.

Some things need to be routed.  You can simply write on the mailer about new fangled digital stl boxes “Vernon ???”   Put in the mailbox of your engineer Vern!

The mail that hits your desk that causes something to be done by you goes into an action pile. These are the mailings where you need to make a call, write an email, or write a letter.  Then make those calls, write those emails, or write those letters.

File.  This is the stuff that you might need. Things from the FCC, leases, agreements, contracts, even a flier from a tower painting company.  You might not need tower painting right now but when you do you’ll have materials with offers from vendors.

A filing system isn’t a filing system.  It needs to be a retrieval system.  If you can’t find something you need from a file in 30 seconds you have a poor filing system.  Even that flier about tower painting think where might look for it  I write on it  “TOWER”  “PHYSICAL PLANT” “TRANSMITTER”  “FCC.”   Then I make 4 copies of it.  I place one in the “Tower” file, one in the “Physical Plant” file, one in the “Transmitter” file and one in the “FCC” file.  You might think I’m nuts.  But, I don’t waste time finding things.

In the electronic world it’s easy to create folders both on your computer, a copy on your thumb drive and a cloud drive.  Even with these kinds of files I make multiple copies of documents and put them in electronic folders with several names.  So when I have a research pdf I want to keep I place copies in “MUSIC”  “RESEARCH” and “CALL OUT.”  I don’t waste time looking for things.  I find them!

Now return every call. You have messages and recorded phone messages from callers.  Call everyone back on those pink “while you were out” slips.  You never know when there is a thirty thousand dollar order for a farm implement company just being phoned in.

You may think sales calls are a waste of your time but in the one minute elevator speech the person on the phone may tell you how their service can save you $900 a year on something you currently pay for.  They might also point out that they can deliver it at a higher quality for that lower price.

I have a GM who does just this.  One afternoon he called me and asked me if I had ever heard of a particular vendor.  He then told me of the price they had for something we were about to purchase.  Their price was a lot less than a vendor I had recommended.  I now recommend the one he pointed out to me. He takes calls.  He returns calls.  I can tell you he’s kind for about a minute.  After that if you waste his time he will shred you with some strong language. But he takes calls and he returns calls.

RETURN EVERY PHONE CALL MESSAGE.

In the afternoon do another round of MBWA.  Leave your door open and answer questions from the folks who come in. If you don’t know what to do consult the decision cards in your top desk drawer.

Please don’t leave until 5:30pm or 6pm.  Work.  Talk with your people. Coach your people.  Listen to your sellers at the end of the day. Empathize with them. Celebrate their victories. “At a boys” are a reason to be a manager.  This is the short course.  In GM 201 I cover the roles you can play.  One big one is “cheerleader!”  For those big or tall male managers just the thought of you donning a grass skirt and pompoms is a vision that makes it worth it.

One company I work with recently had a managers meeting and as part of the lead up there is a company wide sales meeting.  I saw a video of the VP of the company standing on chairs leading the sales folks to the dance of YMCA.  Other than he was standing on chairs, (don’t want anyone to get hurt especially a manager who positively cheerleads!) he was being a companywide cheerleader! He was having fun and showing them without saying the actual words, “work hard but for gosh sakes have FUN!”

Have fun!  Drink Coffee!

Wander Around!

Make Decisions!

Take People To Lunch Everyday!

Return Every Phone Message!

I realize managers are busy.  I see the folly of having a manager oversee multiple clusters in a region.  Often I hear the number one problem is they can’t find qualified sellers.  Did you ever think about what would happen to the experienced seller who just moved to you area who just dialed the station and said I want to talk to the General Manager?

I hear lots of radio stations where I could fix their music, morning shows, positioning and help them make hundreds of thousand of dollars more.  There are even stations that have one kid running the music computer for five stations.  In a quick call I could offer a solution that improves their music AND saves them money.  But because mine is a “sales” call they don’t have time.

They are stepping over a dollar to pick up a dime.

I’ll keep calling because the folks who do take the call will get the deal, the improvements and increased top line cash flow.

If I don’t call you, feel free to test me and see if I return calls.  (Hint… I do!)

Keith Hill 252-453-8888

Many of you are digging a hole this way

When you could be

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Music Meetings … Time & MATH!

Music Meetings … Time & MATH!

(Alternate Title)  It’s Summer Let’s Go Surfing USA!

I often dust off old stories.  Way back in the 80s at KHEY AM & FM in El Paso my music director was John Hunter.  John was smarter than me.  He had a ear for music.  John was good at picking hit records.

As I recall our weekly routine,  Monday was a clean up from the weekend day.

Tuesday was air check day.  Air checks with each full time talent.  We also reviewed their production.

Wednesday was Music day.  In the morning we listened to new music.  new singles, album cuts and various things we had found.

We reviewed charts, we did our own call out. At night we had young folks dial out and play hook tapes and fill in Scantron forms.  I’d run the forms and crunch the numbers.

We’d make our music moves and adds.  Then we put them into the music scheduling software.  If I remember correctly the computer had an intel i386 processor.

John and I made our changes, made our adds, and got everything ready to schedule.  Then we’d hit schedule to schedule a week of music.  We’d then leave for a nice lunch.  Our favorite place was Kiki’s right there on Piedras street not far from the station.  We took our time because if we came back to soon the computer would still be scheduling.

When we finally made it back it was time to review the log and fill unscheduled positions.

Then we took music calls from 2 till 4pm.  The record folks had their own number to reach us.  They didn’t have to go through the receptionist.  We had a phone jack and phone right there in the music room.  At 2pm we plugged in the phone and it started ringing.  At 4pm we wrapped up our last call and unplugged the phone.

Sure we’d call back folks who called the general number and left a message but they were not our priority.  We had a good relationship with our regional record folks.  At Christmas John and I used to thank them listing all the things they had done for us during the year.  Then we told them they each had “3 gimmes.”  Three times during the year we would add or make a rotation change to help them out.  And we kept score.  We had one rep used all three in January alone!

By the way Friday was promo day.  Liners, promos, promotions, imaging, production and paperwork for whatever promotions were going on.  Weekends tended to have a promotion or theme and that was checked for perfection before execution.

My least favorite was early in the week there was a managers meeting.  They droned on because there were a couple of folks who were part of our management team that liked to vent. After I complained about it our GM did put a different department head in charge of each weekly meeting.  When it was my turn I did stand up meetings and brought a stopwatch.  If the business manager wanted to vent I have the topic 5 minutes.

My key point is that music got it’s own full day of attention.

The decisions were thoughtful.  Songs were actually listened to and evaluated.

John and I knew that we had to establish new songs.  Place them in clocks where they could be pre sold.  We created and ran imaging pieces for new artists and songs. Then we always looked at the number of weeks we had played the songs in C rotation and the number of plays they had.  We had set minimums before a song could advance to B.  The same with a minimum number of weeks and plays in B before we would consider a possible move up to A.

Combined with research and we posted up book after up book.

I’m not going to reveal the metrics here. I’m just seeding your brain with the thought that there are measurable data points from which to make music decisions.  Yes, there is art and feeling that it part of it too.  The great news is that Musicmaster can create some wonderful reports I used to do by hand.  Oh, I can now schedule a week of music in just a few minutes. That Kiki’s lunch today would be a working lunch today!

If you move a song up too fast you drive the “unfamiliarity” of your music.  That will hurt your ratings.  If you are too slow you risk-playing songs longer than your audience wants to hear them.  There is a sweet spot between familiar and burn that is much like riding a wave while surfing.  If you’re too early or late it can mean wipeout or loss of momentum.

If you don’t know the music metrics (and there really are minimum spins/weeks that really work to build ratings.)

Call Keith Hill 253-453-8888

Get Your Music Right!     

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How Would David Letterman Do This Remote

How would David Letterman Do This Remote … or…

REMOTES – WE GENERALLY DO A POOR JOB OF THEM.

It’s so easy to take a swipe at the way radio executes things today.  We voice track, we don’t have live talent at night, weekends, and we give away smaller prizes than we did years ago.

How are we on the streets?  Billboards? TV?  Remotes?

Over time I’ll be able to pontificate about many of these things but I’m dusting off in my mind a memo I wrote many years ago called “How Would David Letterman Do This Remote?”

Why do we think that a card table with a banner hanging from it with duct tape is the big eye-appealing thing?

My old friend Shane Finch who now works with Musicmaster told me about working in Des Moines where Kipper McGee was his boss.

Kipper held “Balloon School.”  How to properly inflate, tie, set up and display balloons.  You want the logos facing so they can be seen.  The care of planning how we look, what we do, how we act, what we say, how we engage the folks at the remote shows a care that seems to be left hundreds of miles behind us.

One of my old bosses in Philadelphia used to call decorating our booth, “making sure it was festooned with our call letters.”  Partly because despite 50 logos and in demo couple would walk up and look at it and the man would ask his wife, “is this WYSP?” When we had 50 logos that said Power 99.

To fairly think about a remote today you need to realize there are two parts.  The on air part where 38,500 people will hear the break.  Plus there is our look, how we engage with folks, what we do on site for fun and to drive home the images we want.

You can decide for yourself how the on air should sound.  Perhaps they are pre recorded.  I have one morning man who biked to raise money for a charity.   He is such a showman and show off that he pre recorded his breaks, added sound effects and acted like he was huffing and puffing and out of breath during the bike event. It allowed him to do the bike ride and on site fun.

Way back in the 80s I worked at WCTC in New Brunswick, New Jersey and we took out two turntables, records, a small console, mics, and a rack of things that had nothing to do with broadcasting just to have lights flashing on them to add to the mystic,magic the “show” of it all. We actually played the music on air from those turntables.  It was a real “live” broadcast.  There was even more to it than that, but it was a real show for listeners to see the radio station in operation.

Years ago in my memo “How Would David Letterman Do This Remote” I suggested that David might drop by the local grocery store and pick up some produce like watermelons, cantaloupes, etc.  He might also hit the local Radio Shack and buy two of those remote controlled cars.  It might also be nice to get some orange cones.

He would put a prize in the trunk of a car and play, “what’s in the trunk?” with listeners who came to see the broadcast.

I claim that David would have someone drive over the watermelons in a car themed “Gallagher-esque” moment of the show.  Today, he would add Facebook live to that.

Then there would be remote controlled car racing in the parking lot or in the showroom. Those orange cones come to play during the “Car Racing At Hill Chevrolet!”

There would be no end to the “fun factor” that would be added in the remotes.

There might be a local fitness champion (from a local Gym that is a sponsor too) loading and unloading the bed of a pickup truck.  Challenging anyone from the general public to unload the truck faster for a prize.

A sash given to “Miss Hill Chevrolet” in a contest of women being the models showing off the cars right there in the lot.

Chalk with a hopscotch game and oil changes at Hill Chevrolet as prizes.

Yes, there would be some quick interviews about the cars, service, deals, etc.   Then after that 20 seconds of real business the fun and monkey business would round out the 60 seconds.  Yes, you heard me the trains would run on time.

Stupid Human and Stupid Pet tricks sure.  Yodeling by listeners sure.  Don’t forget eating peanut butter and saying the “Phrase That Pays” as many times as you can in 30 seconds, sure.

The point is there would be some silly and fun.  There would be something to see and something to hear that would be fun. How about the throwing darts and popping balloons for prizes?  Then the serious business of selling cars would be in the broadcast. David would say, “Here’s Joe Jones the sales manager of Hill Chevrolet, Joe what’s the best deal on the lot right now?”  “David, I’d say this 2013 Silverado with 55 thousand miles on it.  It’s in A plus shape has a 2 year bumper to bumper Hill’s Warranty and I’ll sell in the next 30 minutes for just $8500 out the door.” “Thanks Joe.  So if you want this Silverado come grab the Orange Flag I have here that says, “I want to test drive the deal of the day” and take this baby for a spin.  Now back to our juggler Fred.”

Today only when you buy any car at Hills you also get to “dunk the sales manager” For every dunk Hills will donate $50 to the American Cancer Society.”

It’s not a car remote. It’s a radio circus.  SFX, horns, karaoke, jingle singing, corn hole games, putt-putt, Frisbee toss, pin the tail on the sales manager and more.

Somewhere today a jock will be assigned to do a car remote.  The plan will be card table, 4 pair of tickets to something no one wants to go to, a banner and duct tape.  They will use their cell phone to do the remote.  When they get there the Sales Manager from the car dealership will be surprised and say to the jock, “uh you can set up over there.” Pointing to a dark corner out of the way.

There are 9000 things wrong with that!

Shouldn’t they want a certain air talent by name because of the show that David Letterman guy puts on?

Cell Phone?  Not even some plug in mic with a mic flag and pop screen for show and better sound?

You mean we are just figuring out where we will set up?

Duct tape?

It should be that there is demand for the talent that does the Let’s Make A Deal, Gong Show, Radio Circus! That talent should be in demand and asked for by name by the dealership.

The look should include mic flags, banners held up by banner stand devices like a trade show that are good looking.  The talent should be in collared golf shirts with the logo embroidered on it or a brand new t-shirt promoting a station sponsored walk for charity next weekend.

Tuxedo’s ?   Nah this is a “radio three ring circus.”

Knowing what we know about how well it could be done my question is this.  Using the “Golden Rule”  if we ran the car dealership how would we want that radio station remote to look and sound?

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