Monthly Archives: July 2019

WAS MAREN MORRIS – “GIRL” A # ONE RECORD?

Was Maren Morris – “Girl” a # ONE record?

Well, Yes AND No.

Yes, it was manipulated to the #1 spot.

Had Columbia not called and asked stations to hold back on spins on Luke Combs – Beer Never Broke My Heart the song “Girl” by Maren Morris would probably never reached the #1 spot on any chart.

Now Columbia can do what it wants.

Including calling stations and asking them to play a song LESS!

Ironic.

I thought record “promotion” fundamentally was about getting more spins and exposure on their records.

Did Columbia want the Luke Combs record to be played less?

Was there an underlying agenda?

Without Columbia asking radio stations to spin Luke Combs less would Maren have had a #1 with Girl?

Know how to read the charts every week.  For help navigating the fake charts and record company landmines the UnConsultant can help.

252-453-8888      unconsult@aol.com

 

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BREAK THE RULES????? CRS 360

BREAK THE RULES?

Yesterday was another CRS 360 Webinar.  Let’s play what did we learn!

Joey Tack is new to the Country format.

Chris Huff has been in the Country format his entire radio career.

Cumes in Country are atrophying.

More share erosion is on the younger end nationally.

There is speculation that the “sameness” is a sound problem.

The chart speed is an issue for radio and records.

Tack said, make your station exciting.  (Homer Simpson says doh!)

I didn’t expect Huff who is a smart programmer to give up any secrets.  But I’ve noticed that after being the bride’s maid several times (APD who didn’t get the PD nod) that now as PD of KILT for the first time KILT is  beating KKBQ.

I’ve listened online, I hear why KILT is now winning.  Bravo Chris!

But can I posit an idea?

Let’s go back to something really basic.

Define “Country” as a music genre.

25 years ago at Country Radio Seminar Moon Mullins stood up and said, “it’s songs that have some twang, with themes of a country lifestyle about real-life and that folks could relate to. AND we’re still a format where you can hear the words.”

I think the “sameness” argument masks the REAL PROBLEM.

First.  There is cume atrophy because we are the big fish and there are lots of smaller fish nipping at us.  Lots of DSP online choices now compete with us for attention and time.  Hence, some of the cume erosion is real.  For the fix please see the “make your radio station exciting” suggestion above.

Second.  Too much of what is purveyed by Nashville doesn’t match the expectation of the country music consumer.

There are sonics that they expect in country music.

Third.  Take Chances YES!   But don’t be stupid.  I’m amazed that so few radio folks do not understand that Spotify, YouTube, and purchasing music product is a very different experience from listening (using) radio.  Streaming and Shazam data are about as helpful to radio as a thermometer would be to measure linear distance.  Great tool.  Wrong application.

Right now there are precious few who have figured it out.

However, there a few who have figured it out.

The great news is they have chosen not to participate in the “Country Ratings Decline.”

If you need help choosing not two participate in the “Country Ratings Decline”  email unconsult@aol.com  or call  252-453-8888

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IS THIS PAYOLA?

Is this PAYOLA?

Isn’t payola when the radio station in exchange for airplay of a record accepts something of value?

Wouldn’t getting the act to play at a concert for the stations be something of value?

Has anyone gotten a “free” Tenille Townes concert performance without having to play the record?

Could it be that all 52 iHeart stations want to play the Tenille Townes song “Somebody’s Daughter?”

Might one or two of those stations have a PD, MD or Brand Manager who felt it might not be a song that “fits” their station’s sound and strategy?

Did Columbia offer iHeart Tenille Townes for their iHeart Country Music Festival May 4thfor FREE without the promise of airplay?

Or was there an understanding?    Was there an agreement?   Was in done in the shadows?

Are there emails?     Is this payola?    Or am I wrong and it’s just benevolence and a coincidence that 52 stations ALL played it at the same time?

Or was it very above board and legal?

Were there agreements, invoices, 1099’s and taxes paid?

Was the deal or agreement disclosed with every play of the song on the air?

Have you noticed all I have is questions?

Keith Hill ?

252-453-8888?

unconsult@aol.com?

 

 

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