Tag Archives: music

WEEKENDS!

Your BIG Dayparts are Mornings, Middays, Afternoons, Nights and … wait for it
WEEKENDS!

Too often I see radio stations that think about Monday thru Friday 6a-7p and that’s about it. Perhaps sometime in the future I’ll dust off one of my favorite questions… “Who is your Wolfman Jack?” You’ll have to watch American Graffiti as homework for that one.

This Weekend I ask… what is your philosophy regards weekends?

The answer depends a lot on your format, your market, your competition, the weather, the season, etc.

Let’s face it there are formats that do really well Monday through Friday 8am to 5pm because of at work usage. Certain AC formats sell and position themselves as “Thee At Work Station.” Years ago I worked at a station that the PD adopted the positioner “Your 9 to 5 station” imagine doing mornings or nights on that station! We cleaned some of that up by making the morning show… “getting you ready for your 9 to 5 workday” and the evening show as “relaxing after your 9 to 5 workday.” But that’s not what this blog is about its about WEEKENDS!

Are your weekends the same and Monday thru Friday or are they different?

Well certainly they are different in some ways. One of thee most important ways Weekends are different is that is when most folks have their greatest radio freedom of choice. Monday through Friday there are many folks who endure a station that has been selected by the owner, manager, office manager… as a compromise choice for the office or retain environment.

But on the weekend you and you alone get to pick the radio station you want to listen to for running errands, doing laundry, washing the car etc.

Years ago at Arbiton when you would go to review diaries in the gray plastic trays I remember seeing a diary for an AC station. In fact it was one of the five biggest quarter hour rich diaries in the market! I’m going to blind the station, lets just call it BIG AC 108!
The dairy had listening Thursday 9 to 5 for BIG AC 108! Friday 9 to 5 for BIG AC 108. Saturday and Sunday, no listening. Monday, Tuesday and Wednesday 9 to 5 BIG AC 108! 106 Quarter hours of listening to BIG AC 108!

The diary comment was priceless. This 49 year old male from a nice upper middle class zip code in this top 50 market had really shown his true colors. His diary comment was “I hate BIG AC 108!”

I’m not going to give you 100% of the answer here in a free blog post. I will just tell you then there is a way to get more quarter hours posted to your station by thinking of your radio station as two radio stations. One by Monday through Friday and another radio station on the weekends.

Depending on the key images you need to drive home, and the situational position your station finds itself in your market you can make choices. One is to “throw a party for the format on the weekend.” Things like a 2 fer Weekend, Block Party Weeeknd, A- Z Weekend, Superstars Weekend etc. Another choice is to highlight an essence lane of your music. The 90’s weekend on BIG AC 108! The 80’s Weekend on BIG AC 108! If your Country, Classic Hits or Rock there are even more choices for themes.

These themes allow you to take your station, moves some parts around but still maintain your format and name but just snipe a banner across it that says this weekend “Party – Fun – Music Arranged Slightly Different.”

Under the umbrella of “The Block Party Weekend” you can play 4 Elton Johns, then 4 Fleetwood Macs, Then 4 Eagles songs. Your jocks can celebrate the music by throwing in tid-bits of interesting information about these artists, songs and bands.

 

Rock Blox

Or A Block Party Weekend in the Country

 

What did your station do this weekend? Same old same old? What if I was across town and my station was having a party this weekend? People gravitate to the fun, the excitement, the hype, the search lights, the confetti and cake. Please someone from a rock station call me.. next weekend a pretzels, peanuts and beer weekend! Every time you hear a two-fer of an artist call we will spin the prize wheel. You’ll win snacks. It’s just a fun factor and its driven by the music programming. Which might certainly be a little different than Monday through Friday. The same but a little different, that’s what I recommend on the weekends!

Need help with determining whats right for your station on the weekend? … and then executing it correctly?

Call Keith Hill 252-453-8888

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What Is The Best Library Size?

The good folks from MusicMaster have allowed me to be part of their Pro Team.  The aw-shucks in me combined with my snarky attitude makes to say… “what a mistake on their part.”  The truth they have the best music scheduling software available on planet earth.  There remain really great questions about what philosophies you have to best achieve the best rating results.  The longest ATSE (Average Time Spent Exposed – in PPM-measured markets) and TSL (Time Spent Listening – in legacy Diary markets.) So for as long as they’ll let me be part of the Pro Team, I plan on pontificating about some of the ways to think about the best way to go about scheduling music for excellent results, bonuses, better job offers and getting your competitors evicted from their homes.  See today, I’m snarly and FUN!

“So, Keith what is the best library size?”

Answer 172 songs!   See, I promised snarky and fun.   Seriously,  I go waaaaayyyy back to one of my old bosses and mentors Julian Breen. When I was a baby PD and Julian had forgotten more than I would ever know about radio he used to say, “Gentlemen your library size is your station’s blood pressure!  How high do you want it to be?”  First, you’ll notice we have evolved and now have women music directors, PDs, and general managers.  I believe the intelligent approach to library size involves first making the decision to program your radio station for your P1’s. The folks who spend the most time with you.  DO NOT pick a library size to appeal to your P2’s or P3’s… you’ll end up just playing 5 songs and that will wear out your P1’s.

If you have Nielsen, Eastlan or some research intel you’ll be able to get a handle on those P1 listeners.  It used to be that P1’s would spend 18 to 20 hours a week with your radio station.  That’s rare today.  The belief is that folks have more choices of distraction… the internet, phones, and audio other than radio.  In future articles, we can get into how to fight those things. For now, let’s imagine a station with 12 hours a week average listening by it’s P1s.  That 12 hours means they listen 102 minutes a day. (1 hour and 42 minutes a day)  Then you need to know the typical number of listening occasions. Let’s say its 5 occasions a day. Well, that 102 minutes divided by 5 is 20 minutes 24 seconds.  Now a moment is truth from someone who has studied it way too much.  Those 5 occasions end up more typically being 20 minutes in the morning, 38 minutes in midday, 28 minutes in car in the afternoon, then 4 minutes and lastly one more time for 12 minutes in the evening. The point is morning shows can run 20 minutes to 40-minute occasions.  Middays can run a little longer.  It might be 50 minutes or over an hour and with perhaps one interruption.  Afternoons in-car listening can be around 30 minutes.  Evenings often these days show shorter length in the occasions.  In PPM markets it can be many more listening occasions but shorter.

The truth is, listeners don’t listen as long as we think.

I claim if you take your P1 ATSE / TSL and divide by the occasions you end up with what you should program for.  Important to note these are average of the P1’s  There are those rare P1’s who spend 4 or 5 hours a day.  God give me their addresses!!!!! We don’t want to wear them out with rapid turnover that causes fatigue. So, we’re not going to play 15 songs over and over every hour. Though many years ago Mike Joseph (who sadly recently passed away at age 90) used essentially 30 songs which were turning over every two hours.  He achieved great success with this simple formula.  The truth is listeners don’t listen as long as we think.  Yes, the sales manager is going to tell you our station is on in a big retail advertiser all day long and they are complaining of repetition.  Ask him/her why one spot a day isn’t enough for them in their advertising schedule?

There are different answers to the library size question depending on your format.  If your format has currents and recurrent material or if you are a library based classic hits station.

Let’s quickly wrap up a thought on a station that plays Currents, Recurrents, and Gold and that needs essentially 15 songs an hour.  And for simplicity lets say there are 5 currents, 5 recurrents, and 5 gold.

A Power Currents                 2 Per hour – 5 Songs – Turnover 2 ½ hours
B Medium Currents            2 Per hour – 7 Songs – Turnover 3 ½ hours
C  Light Currents                 1 Per hour – 5 Songs – Turnover 5 hours
D Power Recurrent             3 Per hour – 21 Songs – Turnover 7 hours
E Reg Recurrent                   2 Per hour– 30 Songs – Turnover 15 hours
P Power Gold                         3 Per hour– 57 Songs – Turnover 19 hours
R Regular Gold                     2 Per hour– 62 Songs – Turnover 1 day 7 hours

Well, that’s 187.  (See that 172 earlier was the consultant in me slashing your playlist)

Those turnovers (or repeat intervals) on currents are based on those P1 average times.

Recurrents have some fatigue because they are older.  And the gold is the best stuff from your Gold pool that creates the impression of variety.  Musicmaster offers the excellent tool and facility for auto platooning (Thanks Joe & Scott it’s EXCELLENT!!!)  You could find 5 more power gold and 5 more regular gold lets say and platoon rest 5 songs in each all the time.  I like to rest songs 3 to 4 weeks.  I also like choosing most played in the category.  That way the 5 most played Power Gold move to the Platoon Rest bucket and sits out for 4 weeks.  While 5 fresh songs come in.  And by choosing the most played over time all the songs in the category should take their turn in the timeout rest Platoon Bucket!  What you want is a long enough of a rest so that your P1’s get to the point where they feel you play a song too much.  Just then you rest it.  Its gone for 4 weeks and then they hear it again and it has gone from brown burned to fresh re-greened in their mind.

Next time my pontification on Artist Separation.  While most programmers think of Artist Separation… I will suggest that the wrong way to think about it.  Instead, I’ll introduce you to “Artist Density.”  My claim, the right artist density drives listenership longer… ratings higher and you’ll be driving a newer nicer car as the result of what happens!

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