The UnConsultant will provide your station with complete, full service programming and marketing consulting services.
Format and Programming Evaluations
We’ll listen to you, gather information, study your market and develop a full Action Plan with you at the beginning of the consultation. The Action Plan will be updated after each visitation, based upon the progress of the Plan’s implementation by your station.
In-Person Station Visits
A minimum of four times per year, you will receive in-station visitations, more if needed. We like to work with Management, Sales, Promotion, News and Traffic so your entire staff understands and supports the station’s mission. Unlike other consultants who are in your market for only one day, our visits are for a full three days.
Talent Hunts
We will help to fill your programming and announcer staff openings with qualified candidates. Our talent bank is extensive, and our travels continually allow us to hear potential talent in numerous markets.
Listener Database Consulting and Development
We will assist you in using today’s cutting edge technologies. By retrieving database information, we can remarket to P-1s and engage in conversion campaigns with your P-2 and P-3 listeners.
Thorough Evaluation of Arbitron Ratings
With years of experience, we have developed specific methods of looking at the time spent listening, comparative analysis of conversion, shared listening, and tune-in and tune-out patterns. Our unique perspectives have uncovered opportunities that other consulting firms would miss.
Expert Music Scheduling Software Set-up, Analysis and Advice
With 25 years of experience with all forms of music scheduling software, our methods of scheduling music are the best in the industry.
Start-Ups
We have been the source for many format start-ups and switches with our people having served as interim on-site manager and programmer of stations for weeks at a time. We are completely fluent with most of today’s digital automation systems.
Music Consulting
We hold a strategic conversation, each week at a specific time, with your programmer to discuss music rotations, programming strategies, sales, promotional ideas, competitive moves, and other tactics.
Quarterly Safe List
Researched list of 600 songs is updated quarterly and is perfect for stations that do not do auditorium tests. Also can be used to supplement your own auditorium tests.
Announcer Critiques
We listen to your tapes and offer critiques of your air staff, providing constructive feedback.
Evaluation and Development of Staging and Imagery
We will write copy for liners and assist in having them produced for maximum results, including complete consultation to optimize the staging of your station.
The Hill Street Journal
Weekly recommendations on this week’s new records with comments from Keith Hill and predictions on how far they will travel up the chart.
Prime Prep
An exclusive daily fax of prep materials delivered before 4:00 a.m. for your morning show and all day long. Prime Prep is written in Nashville and contains exclusive, hot news from the capital of country music.
ADDITIONAL BENEFITS
PERSONAL ATTENTION
Our limited availability assures you of our complete attention to your individual situation. "You’re one of a few, not one of a slew."
PROMPT SERVICE ASSURANCE
We will return your call within 24 hours. Should we fail in this promise, you will get that month’s consultation free.